McKinsey & Co

2017-2023

Illustration Editorial Print

Editorial illustrations developed for McKinsey & Company’s online and print publications across business, leadership, and innovation.

The work distilled layered arguments into structured visuals that clarified the central thesis, reinforced information hierarchy, and enabled faster conceptual comprehension.

JP Morgan Chase

2022-2024

Illustration Editorial

Editorial cover illustrations developed for Chase Bank’s blog within established brand guidelines.

The work distilled complex financial content into focused visual systems that clarified the primary message, reinforced hierarchy, and improved immediate comprehension at the point of entry.

Like Sugar

2019

Exhibit Illustration Print

Created for the Like Sugar exhibit at The Tang Teaching Museum, this series translated research on sugar consumption into visually accessible narratives that prompted critical engagement.

Using contrast between aesthetic familiarity and informational cues, the work guided viewers toward a clearer understanding of long-term health implications.

The series was also included in the exhibit’s companion publication.

Carbon Public Market

2024

Illustration Print

Commissioned by Cebu2World Development, Inc., this large-scale illustration was installed along MC Briones street during the redevelopment of the historic Carbon Public Market.

Beyond beautification, the installation functioned as a visual communication layer, maintaining cultural continuity while the site. The design framed the renovation as progress rather than disruption, aligning with Megawide’s vision of “Experiencing a Better Cebu.”

SunStar Weekend

2021

Illustration Print

A series of cover illustrations for SunStar Weekend, the Sunday magazine of SunStar Publication.

Each cover distilled the issue’s core theme into a structured visual statement, guiding reader expectations and anchoring the publication’s narrative focus from first glance.

Brado

2025

Illustration Infographic

Developed for Brado.net, this infographic translated the student lifecycle into a clear, sequential framework spanning Awareness through Retention.

By organizing each stage into a cohesive visual structure, the piece clarified decision points, reduced cognitive load, and supported a more intuitive understanding of long-term engagement strategy.

Various Illustrations

2020-Present

Exhibit Print

An independent body of illustration work exploring complex themes through structured visual frameworks.

Each piece serves as an exploration in hierarchy, abstraction, and narrative distillation, strengthening methods used to translate layered ideas into clear visual communication.

Various Infographics

2014-Present

Illustration Infographic

A series of independently developed infographics examining travel, food, product, and lifestyle subjects through structured information design.

The work translated varied datasets, locations, activities, and curated items into cohesive visual frameworks, emphasizing hierarchy, spatial logic, and clear information flow.

Various Editorials

2014 - Present

Illustration Editorial

A collection of editorial illustrations spanning a range of subjects.

The work distilled written material into focused visual frameworks that surfaced key insights, reduced cognitive friction, and strengthened narrative clarity.

Various Identity Projects

2020-Present

Identity Graphic Design

A collection of identity systems developed across diverse industries.

Each mark was designed as a concise visual framework, distilling brand positioning into a clear, scalable form that supports consistent communication across contexts.